The September 26 Mumbai event could bring the core team together for a special interaction as Namit Malhotra takes the film’s global promotional campaign into the digital space
The promotional campaign for Ramayana being preparing to enter a completely different arena, According to KBP REVIEW reports, producer Namit Malhotra and his team are planning a special showcase with global YouTube sensation MrBeast with Ranbir Kapoor, Sai Pallavi, director Nitesh Tiwari and other key members of the film expected to participate.
The team has reportedly scheduled the interaction for September 26 in Mumbai. Media representatives and selected guests are expected to attend the event, which the makers are reportedly planning at Prime Focus Studios in Film City.
The interaction could also be livestreamed, giving the ambitious project an unconventional promotional platform.
Ravi Dubey, who plays Lakshmana in Ramayana, is also expected to join the conversation alongside members of the film’s creative and production teams.The reported MrBeast collaboration could add an entirely new dimension to Ramayana’s promotional strategy.
Instead of relying exclusively on conventional interviews, songs, trailers and entertainment media appearances, the makers appear to be targeting a much broader digital audience.
Why MrBeast Could Add A New Dimension To ‘Ramayana’
MrBeast has built one of the biggest audiences on the internet and his reported involvement could help Ramayana reach viewers who may have little familiarity with Indian cinema.
That global reach fits directly into Namit Malhotra’s larger vision for the project. From the beginning, the producer has positioned Ramayana as a film designed to travel beyond the Indian market.
Prime Focus Studios is developing the two part epic for a worldwide theatrical audience, while DNEG and ReDefine are handling major visual effects work.
The production has also assembled an international creative team to build the film’s large scale visual world.
Hans Zimmer and A.R. Rahman are working together on the music, while Terry Notary and Guy Norris are associated with the action department. The production design team also includes artists who have worked on major international projects.
The makers have already taken that global strategy beyond India. Namit Malhotra and Yash presented Ramayana at CinemaCon 2026 in Las Vegas, introducing the project to international exhibitors and industry representatives.
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Ranbir Kapoor, Sai Pallavi & Nitesh Tiwari Could Share The Stage
The September 26 event could also give audiences a rare opportunity to hear the central creative team discuss the film together.
Ranbir Kapoor plays Rama, Sai Pallavi portrays Sita and Yash takes on the role of Ravana. Sunny Deol plays Hanuman, while Ravi Dubey portrays Lakshmana. Nitesh Tiwari directs the film with Namit Malhotra and Yash backing the ambitious production.
The Global Release Strategy Is Already Taking Shape
The reported MrBeast collaboration comes at an important stage of the campaign. Ramayana already has an unusually ambitious international release strategy in place.
Sony Pictures is handling the film’s international distribution, while Dharma Productions is associated with its North Indian theatrical distribution. Part 1 is scheduled to open internationally on November 6, 2026, before its India release around Diwali.
The makers are also targeting premium theatrical formats to enhance the experience. According to previously reports that the film will receive releases in formats including SCREENX and 4DX.
A Different Kind Of Promotional Campaign
If the reported September 26 event goes ahead as planned, it could represent a significant shift in the way the makers are promoting Ramayana.
MrBeast would bring an audience that exists largely outside the traditional Bollywood ecosystem, while the presence of Ranbir Kapoor, Sai Pallavi, Nitesh Tiwari and other members of the team could provide the film with fresh conversations around its characters and filmmaking process.
If the reported collaboration materialises, the September 26 showcase could become one of the most distinctive promotional moments in Ramayana’s journey – connecting an ancient Indian epic with one of the biggest digital audiences in the world.
