Ranbir Kapoor and Yash starrer gets an exclusive trade presentation in Chennai as exhibitors and distributors await a glimpse of the film and its ambitious business plans. The Ramayana business story is about to get even more interesting.
As the Big Cine Expo 2026 takes place today at Chennai Trade Centre, the Ranbir Kapoor – Yash starrer is set to become one of the biggest talking points of the trade event with an exclusive presentation scheduled during the afternoon session.
The official Big Cine Expo schedule confirms a presentation from 2:15 PM to 3:15 PM today, August 18. Big Cine Expo While the official schedule does not publicly identify the film being presented, trade buzz around Ramayana suggests the presentation could give distributors and exhibitors a closer look at the film’s scale, presentation and business potential.
Historic Telugu Distribution Price?According to KBP REVIEW, the makers are expected to showcase an aggressive and potentially shocking asking price for the Andhra Pradesh and Telangana distribution rights. Dharma Productions has acquired the Indian distribution rights, although the exact commercial structure and territory-wise valuations remain a matter of trade discussion.
Why The Telugu Market Is So Important For ‘Ramayana’ – The Telugu theatrical market has become one of the most important territories for large-scale Indian cinema. Films featuring major Hindi stars have increasingly attempted to establish themselves in Andhra Pradesh and Telangana, but Ramayana has something most of them don’t Yash.
At the same time, the history itself is not restricted to any particular language or industry. That gives Ramayana a strong cultural foundation before the promotional campaign has even fully begun. The makers therefore appear confident that the film can command a premium value in the Telugu states and if today’s presentation manages to impress the distributor and exhibitor community, the negotiations could become even more aggressive.
Big Cine Expo Presentation Comes At A Crucial Time – The timing of the presentation is significant. Big Cine Expo is specifically designed around the theatrical ecosystem, bringing together multiplexes, single screen cinemas, distributors, technology companies and other industry stakeholders. The 2026 edition is being held on August 18 and 19 at Chennai Trade Centre.
The official schedule shows the 2:15–3:15 PM slot as a presentation, followed by another presentation on premium large-format cinema. ExpoSuch trade presentations can be extremely important for films that require exhibitors and distributors to understand the scale of the product before committing large sums.And Ramayana is exactly that kind of film.
The project has reportedly involved more than 10,000 crew members globally, making it one of the largest Indian productions ever mounted in terms of manpower. The film is also being developed with extensive VFX and international technical expertise. For distributors, however, ambition ultimately has to translate into numbers.
‘Ramayana’ Is Playing A Different Business Game – The most interesting thing about Ramayana is that the film appears to be creating its business narrative even before the full promotional campaign begins. A film asking for an unusually high distribution price creates its own pressure.
Ranbir Kapoor And Yash: The Biggest Commercial Combination? There is also no ignoring the extraordinary casting. Ranbir Kapoor carries the responsibility of portraying Lord Ram, while Yash steps into the hugely challenging role of Ravana. Their combination gives Ramayana a rare North-South commercial appeal. Ranbir brings the Hindi-market pull, while Yash adds enormous strength in the South and overseas Indian markets. Add Sai Pallavi and Sunny Deol to the equation, and the project has a cast capable of creating interest across multiple demographics.
ALSO READ: Two Snakes Found At Shah Rukh Khan’s Mannat; One Rescued, Second Still Missing
In a bizarre development that grabbed attention in Mumbai, two snakes were spotted inside Shah Rukh Khan’s iconic Bandra residence, Mannat, on August 17.
According to reports, a snake rescuer received a call at around 8 PM after the reptiles were spotted on the property. A search operation was subsequently carried out, resulting in one of the snakes being safely rescued.
The rescued snake was reportedly around eight feet long and identified as a Dhaman or Indian rat snake, a non-venomous species commonly found across India. The snake was reportedly discovered hiding underneath a ladder within the property.
However, the second reptile managed to escape as people began moving around the area. Despite continued efforts to locate it, the snake could not be found during the search operation. The incident naturally created quite a stir given that Mannat is one of Mumbai’s most recognisable celebrity residences.
Interestingly, this is not the first time a snake rescue has made headlines at a Bollywood superstar’s residence. A Dhaman snake was also reportedly rescued near Salman Khan’s Galaxy Apartments earlier this year.
For now, one snake has safely been removed from Mannat – while the search for the second one continues to make this an unusually memorable day at Bollywood’s most famous address.
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